JJJJOUND Is a 21st Century Entrepreneur

Since its launch in 2006 as a curated virtual stream of design references and mood images, JJJJound has pivoted from digital inspiration to real-life design studio. Under the direction of moodboard-cum-brand founder Justin Saunders, the Montreal-based studio produces limited product drops spanning dryer balls and coffee beans. JJJJound has also lent its discerning brand of normcore to collaborations with A.P.C., Reebok, Vans and most recently two pairs of New Balance 992s. When HYPEBEAST Magazin...